I’m a seasoned PR & Marketing Communications Executive with 20+ years of global experience in building 360o communication strategies and branding propositions in the US, the Netherlands, and Germany.
What? During my international career I have been responsible for managing numerous Marketing Communications projects: from the launch of Corporate Identity Concepts to Strategic Brand Management to Storytelling on paid, earned and owned media.
How? By combining classic PR channels with digital strategies and social media platforms: vision, unique selling proposition and DNA of a brand are wrapped into in a complementary concept. All effectively supported by sales-promoting measures such as Google AdWords campaigns and responsive design websites – catchword search engine optimization.
Why? Because successful communication is about telling a story, engaging stakeholders in an ongoing dialogue, and enhancing the Customer Journey across all touch points of a brand – online and offline.
LinkedIn Profile (with recommendations)
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