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Strategies & Tactics


I’m a seasoned PR & Marketing Communications Executive with 20+ years of global experience in building 360o communication strategies and branding propositions in the US, the Netherlands, and Germany.


What? Having been responsible for founding numerous Marketing Communications departments, I come with a proven track record to launch #Corporate Identity projects from scratch, design Marcom tactics, and facilitate #Change Management communication ranging from rebranding to organizational restructuring.


How? By distilling the DNA of a brand to highlight its competitive edge and by delivering added-value to clients via eNewsletters, video clips, and webinars. To demonstrate #Thought Leadership, I use hybrid strategies which combine PR 2.0 and social media tools to align vision, sales pitch, and USP in a holistic concept. All effectively supported by sales-promoting measures such as Google AdWords campaigns and responsive design websites.


Why? Because successful communication is about telling a story, engaging stakeholders in an ongoing dialogue, and enhancing the #Customer Journey across all touch points of a brand. Good sense of humor as an added bonus.

LinkedIn Profile (with recommendations)

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