Marketing Communications Public Relations Brand Management Translation
Marketing CommunicationsPublic RelationsBrand ManagementTranslation

 

Strategies & Tactics

 

I’m a seasoned PR & Marketing Communications Executive with 20 years of global experience in building integrated communication strategies and branding propositions in the US, the Netherlands, and Germany.

 

What? Having been responsible for founding numerous Marketing Communications departments, I come with a proven track record to launch #Corporate Identity projects from scratch, design Marcom tactics, and facilitate #Change Management communication ranging from rebranding to organizational restructuring.

 

How? By distilling the DNA of a brand to highlight its competitive edge and by delivering added-value to clients via eNewsletters, video clips, and webinars. To demonstrate #Thought Leadership, I use hybrid strategies which combine PR 2.0 and social media tools to align vision, sales pitch, and USP in a holistic concept.

 

Why? Because successful communication is all about telling a story, engaging stakeholders in an ongoing dialogue, and enhancing the #Customer Journey across all touch points of a brand.

LinkedIn Profile (with recommendations)

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