"As a consultant Bettina Duske has managed a number of key marketing communications projects from A-Z for REETEC. These include the strategic repositioning on the European market after the acquisition of OWS Off-Shore Wind Solutions, a complete website relaunch and the implementation of targeted promotions, e.g. our Google AdWords campaign. She also set up an interface function for internal coordination with the Paris Corporate Communications department of the EDF Renewables Group, to which REETEC belongs. Among other things, she was the central contact person for the realization of an extensive rebranding process in line with the global brand image of EDF Renewables.
Bettina is a true performer. She manages her projects with a lot of initiative, commitment and creativity – and the result is convincing all along the line. She has given our image building a real boost, brought our press work up to speed and the sales promotion campaigns she initiated are showing measurable results. But perhaps the most important thing: all this together with our team on site instead of being an external consultant!"
Detlef Lindenau, Managing Partner REETEC (2019)
"Bettina Duske was engaged as a consultant by us on a long-term basis. Her projects included the implementation of a Corporate Identity, website relaunch & SEO/SEA concept, implementation of a PR & Marketing Communications strategy and the creation of sales materials for international trade fairs. Bettina quickly familiarized herself with the tasks and identified the need for action on her own initiative. Her profound know-how and targeted approach meant for us that she was able to implement all her projects highly efficiently and successfully. Her holistic approach also enabled her to integrate content across departments into a powerful overall concept. In doing so, she continuously engaged herself far beyond the boundaries of a consultant. For this reason – in addition to her comprehensive skills – she was appreciated and respected as part of the ADLER Solar team. Bettina mastered all her projects with flying colors and consistently delivered results: she has increased the output of press releases and social media posts many times over and contributed strategically valuable ideas to advance the positioning and brand awareness of ADLER Solar further."
Gerhard Cunze, Managing Partner ADLER Solar (2018)
"Bettina Duske of BD Communications was commissioned by me to sharpen the core brand of TIMBI Design and to develop a branding concept with mission, vision and values. For the relaunch of my website, this served as a basis to reposition my brand and to create content for the various chapters. With a great deal of style, empathy and creativity she translated my briefing into a Corporate Identity – and with much eloquence she wrote texts as well as catchy messages. She also revised the structure and content of the website with regard to search engine optimization (SEO) and gave me valuable advice for my social media profile. Last but not least she translated all texts into English. Thank you so much for distilling the "DNA" of the TIMBI brand so professionally and translating it into a compelling website concept!"
Silke Borowski-Hack, Goldsmith TIMBI Design (2017)
YES!YES!YES! WARHOLMANIA IN MUNICH
A cooperation between the Museum Brandhorst and the International Film Festival Munich
"Bettina was the Project Manager for this comprehensive Andy Warhol Homage. The scope of her responsibilities included a.o. the coordination of a grand opening ceremony, a VIP dinner, panel discussions with US-Warhol Superstars, plus various promotional materials. In addition, she organized and managed numerous meetings with all parties involved as well as the approval process with the Warhol Museum Pittsburgh.
She was the central point of contact for each WARHOLMANIA related aspect, where all lines of communication came together. For a project this complex with various cooperating partners pursuing different interests, her precise and detailed status reports were essential. Bettina’s professional experience coupled with her results-driven management style supported the quick and efficient realization of this project ever since the first meeting in New York."
Diana Iljine, Director Filmfest München (2015)
"Bettina demonstrates profound Marketing Communications expertise as well as excellent international market knowledge. All the way, she convinces through an innovative approach, organizational talent, and conceptual strength which enable her to transform new ideas into working solutions.
I would especially like to highlight Bettina’s results-oriented work style: her competent execution leads to the best possible outcome and her ability to think in an analytical way as well as her flexibility and creativity enable her to solve even complex matters. As a real team player, she distinguishes herself by a high degree of engagement, self-initiative, perseverance, and immense intercultural competence. Noteworthy are also her excellent project coordination skills throughout Europe, her capable market entry brand management for China, and her successful implementation of a social media concept – including launching a Loewe Facebook account from scratch."
Henrik Rutenbeck, Marketing Director LOEWE (2014)
"Bettina was responsible for successfully setting up our global PR & Marketing Communications strategy. Under her stewardship, we completed key strategic projects – such as launching a Corporate Identity – which resulted in measurable lead generation. Her initiatives led to significantly increased international media exposure and consequently strengthened our brand awareness. During her time, the company grew to a global organization with four offices worldwide – for all of which she executed regional Marcoms matters in a very competent manner. In summary, Bettina is a highly accomplished and results-driven PR & Marketing Communications Manager with an excellent track record. A real team player, she was instrumental to profile GlobalCollect as a thought leader in line with the overall corporate growth strategy."
Jan F. Manten, CEO GlobalCollect/Amsterdam (2012)
For further references please visit my LinkedIn Profile or contact me directly.